Many of our doctors and residents use #MedTwitter as a way to engage with the larger medical community — how are our teams supporting them on the platform? In this confidential discussion, we talked about how we’re working with our doctors and equipping them with social media best practices, especially on Twitter. We covered:
- Training: Do’s and don’ts, developing a Twitter presence/persona, etc.
- Advocacy: How we’re encouraging doctors to speak positively of their practice and our hospitals
- Risk management: Handling cringe-inducing posts and negativity