The pandemic has placed tremendous pressure on our social teams — from responding to all things COVID-19 to managing the expectations of hospital leadership or service line partners. These stressors may have exposed weaknesses in our otherwise strong social media teams. We discussed:

  • How are you making the case for more resources or FTE?
  • How are you showing the amount of work it takes to run a social program at a hospital — especially during a pandemic?
  • What aspects of the job are top priorities, what falls to the bottom, and how do you explain that to leadership?