The task of getting employees — including physicians, nurses, and other care providers — involved in a formal employee advocate program is a daunting one. We took a deep dive into what’s required when getting a program off the ground, like:

  • Building an employee social media training program
  • Working with physicians, executives, and employees with already active social media presences: Can we turn them into social media champions?
  • Finding the right tools and platforms to help us manage an ambassador program