Nearly two months into the latest Apple software update, what have we learned? How has App Tracking Transparency affected your paid social media program? Join this confidential conversation with your hospital peers to understand the latest impacts of privacy on your marketing efforts. We discussed:

  • Platforms: Where are you seeing the most impact on paid campaigns? Facebook and Instagram? Twitter? What are you hearing from your reps?
  • Targeting: How has the ability to use custom audiences shifted in recent weeks?
  • Measurement: What trends, if any, have you seen when it comes to performance? Are you seeing the same reach?

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