recent study by The New York Times found the media is often inadvertently reporting misinformation about the vaccine, which is raising vaccine reluctance and subsequently the number of positive COVID-19 cases. On this confidential call, we discussed how our hospitals are using social media to talk to audiences about vaccine hesitancy. We dug into areas of this topic like:

  • Thought leadership: Why are we or aren’t we positioning our hospitals as thought leaders in this discussion?
  • Overcoming vaccine negativity: How are we responding to information about breakthrough cases among the vaccinated?
  • Maintaining consistent messaging: What are we sharing to keep or improve community trust in the hospital and its providers?