After more than a year of a reactive social media strategy with the pandemic, what are the building blocks of your social media strategy going forward? We discussed where we’re at now and what the next five months could look like, including:

  • Are we being more aggressive with our paid strategy as consumer spending on healthcare goes up?
  • What obstacles exist for you and your social media team in terms of deciding what the next move is in your marketing strategy?
  • What are areas of growth and opportunity and how are you prioritizing them?