Many hospitals had hiring freezes for non-clinical roles, meaning that gaps in social media teams went unfilled while demand for services went up. Combine that with the “great resignation” and social media managers changing career paths, a perfect storm has brewed for hiring. With all of the changes to social media programs and priorities over the past year, how has your hiring strategy shifted?

  • In-town or remote: How has your hospital’s approach to in-person work shifted pre-pandemic vs. post-vaccine pandemic?
  • Open positions: Did the demands on the social team have any impact on what role(s) you hire for next? And what is still the hardest spot to fill?
  • Evaluating job-seekers: What does the candidate pool look like? Are you prioritizing those with healthcare experience, or do you value those with other backgrounds to give a fresh perspective?