Parents trust pediatric doctors and nurses with their children’s health and well-being, so how do you get them to trust your hospital? We discussed how we’re building brand trust through our social media channels.

  • What storytelling techniques are we using to attract the right audience?
  • How do you balance strategy between proactive and reactive content?
  • Who owns reputation management and reviews at your hospital — and who should?
  • How do you collaborate across teams like brand marketing, PR/communications, and hospital leadership to build brand trust and voice?