Leading lean teams: Managing priorities and expectations

As we head into 2022, what are leadership’s expectations of your lean social media team — and do they align with your budget and resource allocation? You’re not the only one in this community running hospital social media with a team of five or less.…

Recognize these social media leaders?

There’s a whole community of them helping each other solve their toughest problems every day. You don’t have to go it alone.

Promoting patient services during staffing shortages

How are you driving new patient traffic when your hospital is not adequately staffed to support it? Hospital social media teams are challenged with promoting patient services and care in the face of clinical staffing shortages. Not only do you have to manage these competing…

Driving positive engagement on our social media channels

What steps are we taking as a hospital to support and encourage positive engagement? We discussed: How to shift from a reactive to a proactive engagement strategy Ways to measure and report on positive sentiment Strategies for transitioning negative comments into positive interactions

Cost per click: Has investment in paid social media paid off?

With organic reach dipping on almost every platform, what’s your strategy with paid social? We got into topics like: Platform diversification and iOS 14.5 update impact Boosting vs. campaigns: Where are you seeing greater returns? Ownership: In-house vs. agency? Strategy optimization: What are you learning…

Video strategy: Seeing success on social media

Instagram and Facebook have evolved into video-focused platforms and TikTok has emerged as a worthy alternative. Now, social media teams are grappling with ways to make their video content more compelling and — perhaps more importantly — seen.

Handling the infodemic: Can hospital social media make a difference?

A recent study by The New York Times found the media is often inadvertently reporting misinformation about the vaccine, which is raising vaccine reluctance and subsequently the number of positive COVID-19 cases. On this confidential call, we discussed how our hospitals are using social media to talk to…

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