About the call:
Hospital reopenings: Challenges with messaging and strategy
Federal, state, and local governments are all pushing phased approaches, while our hospitals are trying to make up bottom line losses. This is an opportunity to talk with other leading hospitals in the country in a closed and confidential environment about how we’re demonstrating the value of social media. Let’s get together to talk through the challenges and decisions you need to make, including:
- Balancing the reopening message while addressing COVID-19
- Offering assurances that the hospital is a safe place
- Promoting virtual visits, while still encouraging in-person visits when needed
- Developing a strategic approach to service lines and driving patient volume
This is a great opportunity to join social media leaders at hospitals, who are managing this process and sharing their perspective. Be prepared to share what’s worked well for your hospital and ask questions around the challenges you still face.
Who is joining the call (so far)
Baptist Memorial Health Care, Centra Health, Parkland Health & Hospital System, Texas Health Resources, UI Health, University of Iowa Health Care, and Virginia Commonwealth University Health System.
Who is not on this call
No vendors, consultants, job seekers, or salespeople.
Nobody will pitch you. Everyone is someone like you, with a job like yours, at an organization like yours.
How to join the line:
Use this form to register for SocialMedia.org Health’s private, vendor-free call on Tuesday, June 9th, at 2 PM CT.
Each week, SocialMedia.org Health members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And, because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that.
Who will be on the call? A hand-selected group of social media leaders from major hospitals.
Is it really hospitals only? Yes, every participant is hand-screened. Only people running social media at major hospitals are allowed. No vendors, no salespeople, no sponsors.
Who is SocialMedia.org Health? We are the confidential, vendor-free membership organization for people running social media at major hospitals.
What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.
Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.
Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.
Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)
What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.