Hospitals-Only Call on the Risks and Rewards of Activating Your Physicians on Social Media

March 11, 1 PM CT / 2 PM ET


Use this form to register for Health’s private, vendor-free call on Wednesday, March 11th, at 1 PM CT.

Each week, Health members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)

About the call:

The risks and rewards of activating your physicians on social media

Getting your physicians engaged in social media can drive significant benefits for your social media program — but is it worth the risks? In this confidential, hospitals-only call, we’ll cover:

  • How to identify the physicians: What to look for in a good advocate (and what to avoid).
  • What resources does it take to run this? How much content help can we give them?
  • Training and monitoring: How do we get them started? What do we do when they go off script?
  • Weighing the risks: What’s the worst that could happen?

Do your physicians engage in social media? Do you wish they did? Join this call with social media leaders at other hospitals to compare your strategy and share notes.

Who is not on this call

No vendors, consultants, job seekers, or salespeople.

Nobody will pitch you. Everyone is someone like you, with a job like yours, at an organization like yours.

Frequently Asked Questions:

Who will be on the call? A hand-selected group of social media leaders from major hospitals.

Is it really hospitals only? Yes, every participant is hand-screened. Only people running social media at major hospitals are allowed. No vendors, no salespeople, no sponsors.

Who is Health? We are the confidential, vendor-free membership organization for people running social media at major hospitals.

What happens after I register? We’ll reach out to set up a short conversation to prep you for the call. We do this for all participants, even if you’ve joined one of our calls in the past. We work hard to make this experience a valuable use of your time, and ensuring that all participants are prepped on the topic and understand how our conversations work is an important part of that process.

Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your inner circle of social media leaders can participate.

Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.

Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)

What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.