Join’s Council for brands like yours.

For the first time, we’ve created a special program where brands under $1 billion in revenue or 4,000 employees can join You’ll get all the benefits of being a member of — and a custom program designed for brands like yours.

Focused discussions on key issues you face.

This new Council is specifically designed for programs just like yours. The challenges you face are unique, and so are the answers. What works for a $50 billion brand with 50,000 employees is very different than the solutions you need. membership gives you the resource multiplier you need to run a great social media program. You will:

  • Solve problems faster
  • Find out what works through benchmarking and best practices
  • Avoid risk

You need answers from people like you, running programs like yours, at brands like yours. In this Council, that’s what we’re talking about right now.

Your team is different. You need support from people like you.

You manage your program differently than a company with a 60-person social media team.

We help you build relationships with people who operate like you, running programs like yours. Members of X understand the challenges you face as a leader and are here to support you.

This is a carefully facilitated, custom experience.

The discussions we have in X are handcrafted just for you. A full team of facilitators are working with you to identify what you need to talk about and setting up the right kinds of conversations.

All members are in a Council, which provides more intimate conversations within the larger community. Your Council is your “home base.” It’s the group you’ll know the best, where you have your everyday conversations, and where you’ll make the deepest connections. Our facilitators also keep an eye on the other Councils and watch for interesting topics to introduce in your discussions.

As a member of this Council, you’ll have the opportunity to participate in relevant community-wide activities and discussions.

Membership qualifications:

Because of the strict membership requirements, companies accepted into this Council have to meet additional criteria. Membership is invitation only. Every company and every individual is screened to ensure they’re a good fit and a good contributor.

Individual qualifications:

  1. Decision maker: Senior decision makers who set strategy and policy.
  2. Substantial professional experience.
  3. Knowledge and experience to contribute to high-level discussions.

Company qualifications:

  1. No vendors: BtoB or BtoC client-side companies only.
  2. Minimum size: At least $250M in revenue and 1,000 employees.
  3. Nationally-recognized brand, experienced social media leadership team, and a sophisticated, well-established social media program.