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Past Calls

Oil and gas industry huddle: Evolving social media strategies (Members and Invited Guests Only)

June 3, 2021

As oil prices climb and the energy industry begins to rebound from the pandemic, how is your social media strategy shifting?

How is your brand responding to the continued energy transition and the new administration’s infrastructure plans? How are you handling responses from investor communities and impassioned activists on social media?

Join your peers at big brands in the oil and gas industry for this confidential conversation. We’ll use this 30-minute huddle to discuss current challenges in this industry as well as your social media response strategies.

Who Attended

SocialMedia.org members, plus invited guests.

Defining your DEI social media content strategy (Members and Invited Guests Only)

May 3, 2021

Do we know what we’re specifically trying to accomplish with our Diversity, Equity, and Inclusion (DEI) content on social media? Join this confidential conversation with your peers at other billion-dollar brands to talk through:

  • Defining goals: Is the goal for employees or customers to see us taking a stand on social media, to signal how our companies are changing, to move the needle in society, or something else?
  • Identifying ownership: Whose responsibility is it to define your DEI goals? Brand teams, business resource groups, executive leadership, DEI functions, etc.?
  • Determining success: How can you know if you’re doing DEI work “right” if you haven’t yet defined your brand’s “why” for doing it?

Trust us, you’re not the only social media leader trying to figure this out. The beauty of this community is that we’re all learning together in a confidential, empathetic environment. Bring your questions and your insights — you won’t want to miss this call.

Who Attended

SocialMedia.org members, plus Activision Blizzard, Airbnb, Aldo, BRP, Delta Dental Insurance Company, Freedom Mortgage, Lifetime Brands, Life Time Fitness, Panda Restaurant Group, PTC, Public Service Enterprise Group, Sage, Shaw Industries, Synovus, and Wiley.

Executive social media: In-house efficiencies at big brands (Members and Invited Guests Only)

April 22, 2021

With executives in the spotlight more than ever, what efficiencies have you put in place to internally manage their social media presences in 2021?

On this confidential, brands-only call, join other social media leaders at billion-dollar brands to talk about how you’re making executive social support a lighter lift for your team. We’ll discuss:

  • Support structures: Dedicated FTE, cross-departmental co-management, or a hybrid/tiered approach? Where is the social team hands-on, and where are they hands-off?
  • Content creation processes: Who owns this — the social team, executive comms, internal SMEs, the execs themselves, or a combination of these? Is this working for you?
  • Effective tools and systems: Are you leveraging existing tools for approvals and engagements, coordinating via email, or something else?

Executive social media consumes a lot of time and resources for social media teams, especially if you don’t want it to appear automated. Gather with your peers to discuss how to simplify and scale your process.

Who Attended

SocialMedia.org members, plus Activision Blizzard, Acuity Brands, Advance Auto Parts, AmTrust Financial Services, Aviva, Barry-Wehmiller Companies, BlackRock, Bright Horizons Family Solutions, Cincinnati Financial, Diebold Nixdorf, Eaton, Florida Blue, Gates Corporation, Houghton Mifflin Harcourt, InterContinental Hotels Group, John Deere, Kellogg Company, Mainfreight, Marathon Petroleum, Medline Industries, S&P Global, TC Energy, TELUS, and U.S. Cellular.

Social media burnout — you are not alone (Members and Invited Guests Only)

March 9, 2021

Your job has been nonstop since last year — are the current expectations of social media leaders sustainable? You’re responsible every day (and night) for protecting brand reputation, overseeing statements, community management, data analytics, driving sales, etc. — and the pressure is never-ending. Where is the reprieve?

On this confidential, brands-only call, join other social media leaders at billion-dollar brands to talk about how you’re addressing burnout — for yourself and for your team. How are you setting expectations with your C-suite while managing your own staff expectations, developing evaluations, celebrating wins, and acknowledging the difficult moments? Gather with your peers to talk about how you’re leading your team, managing up, and maintaining your own sanity.

Who Attended

Members of SocialMedia.org, plus ANSYS, Bayer Pharmaceuticals, BMO Financial Group, Burger King, Colgate-Palmolive, Dematic, DISH Network, Estee Lauder Companies, First American Financial, GE, Hilltop, Levi Strauss & Company, LPL Financial, Morgan Stanley, PCL Construction, Shiseido, Verizon, and Wiley.

The Facebook dilemma (Members and Invited Guests Only)

February 4, 2021

At this point, worrying about Facebook is in your job description. The 2020 Facebook ad boycott, the FTC lawsuit, continued brand safety concerns, misinformation, high ranking employee defections, new ad limitations starting this month, and now Apple vs. Facebook — what’s next with this platform?

Join this big-brands-only, confidential discussion to share your perspective on the Facebook Dilemma. What does it mean for your brand’s targeted ads now that Apple’s privacy policy will limit data collection in apps like Facebook? How will you diversify your ad spend in the coming year? Will you perform a brand safety assessment? As issues keep popping up with Facebook, turn to SocialMedia.org to get honest, unbiased, and off-the-record advice directly from your peers.

Who Attended

Members of SocialMedia.org, plus Anthem, Avnet, BRP, Cooper Tire and Rubber, CVS Health, Cypress Semiconductor, Dematic, Goodyear Tire & Rubber Company, Land O’Lakes, Rent-A-Center, S&P Global, SHARP Electronics, Stop & Shop, Transformco, Wayfair.com, WestJet, Wolters Kluwer, and Xylem.

FAQ

Are these conversations confidential like your members-only calls?

Yes. You will be required to agree to our confidentiality rules when you register.

Who’s going to be on the line?

Everyone on the call will be leading social media at a big company. This is a conversation for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Who is the presenter on the calls?

Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at companies like yours.

Why is there no fee and who is funding this?

SocialMedia.org is a community for people leading social media at the world’s biggest companies. We have members-only calls each week. Because our calls are confidential, we sometimes open our calls up to guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.