SocialMedia.org

Private Calls with Heads of Social Media at Major Brands

No Vendors. Confidential. Senior Leaders Only.

December 1

Exploring Emerging Platforms (Reels, Triller, Parler, Fleets, and LinkedIn Stories)
(MEMBERS ONLY)

Description:

Bright and shiny isn’t enough — how does the new channel bring value to your customers? Just because a new social platform exists doesn’t mean it’s the right platform for every brand. Let’s have a confidential knowledge sharing and collective brainstorming session about Reels, Triller, Parler, Fleets, and LinkedIn Stories. We’ll talk through whether the anticipated time/resources invested are worth the reward and instances where these platforms might be the right fit. No one has this completely figured out just yet, but this is the opportunity to talk with major brands who are weighing the same pros/cons.

Who’s Attending (so far):

Members of SocialMedia.org

Details:

  • Tuesday, December 1, at 2 PM ET.
  • Board Members can find the dial-in details in the Member Center.

December 2

Managing Relationships with Franchisees (or Retail Locations)
(MEMBERS ONLY)

Description:

When a franchisee and their employees don’t “work” for your brand, and they don’t have to actually do what you say, how do you ensure they represent your brand appropriately on social media channels? We’ll discuss the trickiest parts of this relationship, including developing franchisees’ employee social media policies; determining who owns which locations’ accounts; and creation, distribution and approval of content. Where else can you join other brands working in a distributed model, trying to maintain healthy relationships, while asserting brand protection? This is the place. This is the call for you.

Who’s Attending (so far):

Members of SocialMedia.org

Details:

  • Wednesday, December 2, at 1 PM ET.
  • Board Members can find the dial-in details in the Member Center.

December 9

Confidential Vendor Review: Sprinklr vs. Khoros
(MEMBERS & INVITED GUESTS)

RSVP for the Call

Description:

How are big brands choosing between Sprinklr and Khoros? Skip the sales pitch to join a confidential, off-the-record conversation to hear candid opinions from social media leaders who use these vendors — and from those who have switched. We’ll discuss what we love, what we wish we could improve, which modules are worth the investment, and which are not. No sponsors, no consultants, no vendors — get the real, unbiased assessment directly from your peers at other big brands. You don’t need a “magic quadrant” — you need to know what works directly from people who bet their social media program on these tools.

Who’s Attending (so far):

Airbnb, Alcon, Allianz, Ally, Church & Dwight, eBay, Fiat Chrysler Automobiles, GNC, Groupon, Hasbro, Henkel North America, Herman Miller, Lyft, Maple Leaf Foods, Marsh, Porsche, SeaWorld, Tractor Supply Company, and VF.

Details:

  • Wednesday, December 9, at 1 PM ET.
  • We’ll send you the dial-in details once you’re approved to join the call.

December 10

Holistic Social Media Measurement in 2020 and Beyond
(MEMBERS ONLY)

Description:

How are you measuring the effectiveness of your social program beyond likes and engagement? And how are you providing a well-rounded picture of this year’s qualitative and quantitative metrics to leadership? There are so many ways to capture metrics for social media — there is no one right answer. Take advantage of the opportunity to confidentially compare and contrast holistic measurement tactics with senior leaders at big brands.

Who’s Attending (so far):

Members of SocialMedia.org

Details:

  • Thursday, December 10, at 2 PM ET.
  • Board Members can find the dial-in details in the Member Center.

December 15

Battling for Social Media Budget in 2021
(MEMBERS & INVITED GUESTS)

RSVP for the Call

Description:

Your budget and projects were turned upside down in 2020. More is being asked of social media teams than ever before, but it’s still a battle to defend and advocate for budget, resources, and headcount. You have to make tough budgetary decisions for next year. Imagine how helpful it would be to hear from others in the same boat! There’s nowhere else you can have these types of confidential conversations with peers leading social media at billion-dollar companies.

Who’s Attending (so far):

Ally, Groupon, Hasbro, Lyft, Subway, VF, and Willis Towers Watson.

Details:

  • Tuesday, December 15, at 1 PM ET.
  • We’ll send you the dial-in details once you’re approved to join the call.

December 16

Creating a Social-First Customer Care Team
(MEMBERS ONLY)

Description:

How do you create an integrated social media customer care program that not only supports but also elevates your brand voice? Let’s discuss who owns social care, the benefits and pitfalls of cross training your call center representatives, SLAs and metrics for your care teams, and the tools you’re using to create a comprehensive workflow. Join this brands-only call to discuss what’s worked, what hasn’t, and what your plan looks like to create a top-tier social customer care team for 2021.

Who’s Attending (so far):

Members of SocialMedia.org

Details:

  • Wednesday, December 16, at 1 PM ET.
  • Board Members can find the dial-in details in the Member Center.

Other Details

Important Notes

  1. Only RSVP if you can definitely attend. These are structured conversations with facilitators and limited seats. (If you can’t make it, please give us enough warning to invite someone from the waitlist.)
  2. These calls are confidential. You will be required to agree to our confidentiality rules when you register.

FAQ

Who’s going to be on the line?

Everyone on the call will be leading social media at a big company. This is a conversation for people like you, with jobs like yours, at companies like yours — and problems like yours.

No vendors, sponsors, press, small businesses, or junior/front-line staff allowed.

Attendees will be from member companies and invited guests from similarly-sized companies.

What are we going to discuss?

You’ll get candid, honest insights from experienced peers. Bring a list of the things you’re working on right now. We’d love to help.

Who is the presenter on the calls?

Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at companies like yours.

Why is there no fee and who is funding this?

SocialMedia.org is a community for people leading social media at the world’s biggest companies. We have members-only calls each week. Because our calls are confidential, we sometimes open our calls up to guests to see what we do. In total transparency, we think you’re going to love it and will want to join the community.