10:39 — Andy: It's a tough topic because you know when social media is working. But no matter how much you know it's working, someone else is demanding that you prove it.
TV doesn't have to do this with their 30-second commercials. It's unfair. But what do we do?
10:40 — That's why we're here today. We're building that response. We looked for speakers that would look at the tactical side of the social media measurement question. There are three types of presentations today:
– How do I measure?
– They'll share their own academic research.
– What we do with the numbers?
10:41 — How do we solve this together. How do we raise the bar together?
10:42 — That's why we're here.