The Shortlist: Wells Fargo, Hershey, Lowe’s, and more

Wells Fargo Head of Enterprise Social Media Dan Phelps celebrated attending 21 SocialMedia.org meetings and shared his top takeaways and favorite moments throughout the years. SocialMedia.org Blog >>

We welcomed new SocialMedia.org members Hilton Grand Vacations, AMD, Harman International, Flex, Gallagher, Chubb, and Microchip Technology this week! Their memberships will be led by Director of Social Media Jamie Segall, Senior Manager of Global Social Brystal Boyd McKee, Global Manager of Digital and Social Lauren Hogan Severson, Director of Marketing Petra Neiger, Head of Global Social Media Belinda Macaluso, Director of Marketing Strategy Allison Walsh, and Social Media and Community Manager Maggie Ford, respectively. SocialMedia.org Members >>

Hershey brand Reese's launched a social media campaign in partnership with Neil Patrick Harris to engage with their Facebook and Instagram audiences through an interactive experience called "It's A Live." Marketing Dive >>

Shannon Versaggi, Vice President of Integrated Marketing for Lowe's, gave an inside look at their YouTube strategy and how they leverage the channel to drive customer traffic to their website. Modern Retail >>

David's Bridal CEO James Marcum discussed why they're shifting away from TV ads and toward paid digital ads across their social media channels to better connect with their audiences and grow their followers. Glossy >>

Rebecca Glassman is now the Senior Communications Manager at Georgia-Pacific. LinkedIn >>

Laura Wheeler was recently promoted to Content Marketing Manager at INVISTA. LinkedIn >>

Lisa Klueppel with Exact Sciences was promoted to Senior Manager of Digital and Social Engagement. LinkedIn >>

WeWork is hiring a Social Media Manager to create and implement their social media strategy across their WeGrow and WeLive social media channels. (New York, NY) WeWork Careers >>

1-800-Flowers.com needs an Enterprise Community and Social Media Marketing Senior Manager to increase brand awareness and build an engaging social media community by leveraging channel-specific content and social media best practices. (Medford, OR) LinkedIn >>

Forever 21 is looking for a Social Media Marketing Manager to drive the development, planning, and budgeting of an innovative, data-driven social and digital media strategy. (Los Angeles, CA) Forever 21 Jobs >>