The Shortlist: Wells Fargo, Diageo, Fannie Mae, and more

Dan Phelps, Head of Social Media Marketing at Wells Fargo, gave a walk-through of their social media team structure and social strategies across the company. SocialMedia.org Blog >>

Social media leaders from Blue Cross Blue Shield of IL, TX, OK, NM, MT, Boeing, CDW, Exelon Corporation, Express Scripts, Fiskars, Johnson Controls, MilliporeSigma, Mondelez International, and Takeda Pharmaceuticals discussed their social media programs, strategies, and challenges at SocialMedia.org's Mini Meeting in Chicago last week. SocialMedia.org Meetings >>

Avon Chief Beauty and Brand Officer James Thompson shared insights on their new digital-centric strategy, including their new in-house content studio that allows representatives to upload their how-to videos and social content for Avon to share and incorporate into their brand dialogue. Glossy >>

Anne Nosko, Marketing Director at Diageo brand Baileys, discussed their plan to focus on shorter, smaller social media ads. Digiday >>

AT&T, Buffalo Wild Wings, and Infiniti got the highest engagement on their March Madness social media campaigns — with AT&T's best post receiving 45% positive sentiment, Buffalo Wild Wings' most-viewed ad receiving 12K likes, and Infiniti finding success with their #TIMEOUTFTW Instagram contest. Mobile Marketer >>

Melissa Phipps recently joined Capital Group as a Digital Writer. LinkedIn >>

Nathalie Choy was recently promoted to Director of Marketing Engagement at Mazda North America. LinkedIn >>

Choice Hotels International is looking for a Manager of Digital Content Marketing and Strategy to manage their Content Team operation and oversee the development and publishing of content across their digital and social channels. (Phoenix, AZ) Choice Hotels Jobs >>

Exact Sciences is hiring a Social Media Specialist to manage their Cologuard Facebook community and own the case management process for their enterprise social media management tool. (Madison, WI) Exact Sciences Jobs >>

Fannie Mae needs a Director of Digital and Social Media Communications to drive strategy for their enterprise social and digital platform campaigns. (Washington, D.C.) Fannie Mae Careers >>