The Shortlist: Visa, Express, Fidelity, and more

Visa Senior Director of Corporate Social Media Ninad Wagle shared how they’re testing animation as a content differentiator across their corporate social media channels. SocialMedia.org Blog >>

Patrice Croci, Vice President of Brand and Performance Marketing at Express, discussed how they’re expanding influencer collaborations to improve their access to core audience segments across their digital channels. Glossy >>

Mercedes-Benz launched their first AR filters on Instagram as part of a campaign to better connect with their millennial audience. Marketing Dive >>

Adidas shared early insights from their pilot with Instagram’s checkout feature and how it’s helping drive their overall online sales. Digiday >>

Sergio Eleuterio, Head of Marketing at The Kraft Heinz Company, talked about their “Mother’s Day Away” campaign for Mother’s Day where moms can share how they would spend their free time across Instagram and Twitter for a chance to have Kraft foot their babysitter bills. Kraft Heinz Company News >>

Katie Malone was recently promoted to Social Media Manager at UPS. LinkedIn >>

BANDAI NAMCO Entertainment America is hiring a Vice President of Marketing to plan, organize, staff, train, and manage all marketing functions for the company — including brand and digital marketing. (San Jose, CA) Bandai Namco Careers >>

Guess is hiring a Senior Director of Social Media to plan and develop social media campaigns in partnership with key stakeholders and act as an advocate of social media integration within the company. (Los Angeles, CA) Guess Jobs >>

Fidelity Investments is looking for a Director of Social Media to manage and execute organic and paid social initiatives tied to specific business goals. (Boston, MA) Fidelity Careers >>

Whole Foods needs an Executive Leader of Consumer PR, Social, and Influencer Marketing to design and implement their PR, social, and influencer strategies to boost cultural engagement and cultivate brand love. (Austin, TX) Whole Foods Jobs >>