The Shortlist: USPS, Kohl’s, Revlon, and more

USPS Manager of Social Listening and Insights Mary Beth Levin and Digital Communications Manager Nick Sucich gave an inside look at how they built out their social listening program and the impact it's had on their social media strategy. Blog >>

Pool Corporation recently joined the community. Their membership will be led by Marketing Digital Manager Christina Fritz. Members >>

Social media leaders from Aerotek, Bechtel Corporation, Beiersdorf, Bristol-Myers Squibb, Brooks Brothers, Capital One, Campbell Soup Co., Charter Communications, Con Edison, Estes Express Lines, Henry Schein, Hess, Hilton, Kaplan, LexisNexis, MetLife, Pearson Education, Penguin Random House, Pfizer, S&P Global, Siemens Healthineers, T. Rowe Price, TEKsystems, TripAdvisor, United States Postal Service, Volkswagen, Wiley, and Williams-Sonoma discussed their social media programs, strategies, and challenges at Mini Meetings in New York and Washington, D.C. last week.

Kohl's Department Stores celebrated their new "Rewarding the Everyday" initiative with a Twitter contest asking fans to share what makes them feel rewarded, which resulted in over 48K people using #LoveKohls in one day. Kohl's >>

KFC developed a CGI "Virtual Influencer Colonel" who will be taking over their official Instagram account through April 22. Eater >>

MGM Resorts International is looking for a Director of Social Media to lead the overall social media strategy for their Events and Nightlife venues while optimizing engagement by delivering an authentic and unique brand voice. (Las Vegas, NV) MGM Resorts Jobs >>

Lyft is hiring a Director of Social Media to oversee their social channel managers and ensure programs and content are in line with brand strategy. (San Francisco, CA) Lyft Careers >>

Hilton needs a Senior Director of Social Media Marketing to craft and execute their enterprise-wide social media marketing strategy for all of their global brands. (McLean, VA) Hilton Jobs >>

Revlon is looking for an Associate Director of Global Digital, Content, and Social for their Almay brand to develop and organize their digital strategy framework to connect with customers and define how the brand engages with consumers through organic and paid social media. (New York, NY) Revlon Jobs >>