The Shortlist: UPS, L’Oreal, Hilton Worldwide, and more

Caroline Aiken-McGee, who leads social media education and governance at UPS, shared how she and her team built out their employee ambassador program to improve engagement across their social media channels. SocialMedia.org Blog >>

P&G brand Secret kicked off their "All Strength, No Sweat" Instagram contest where women can share their empowering stories with a chance for them to be included in an official, multichannel campaign for the brand. Marketing Dive >>

L'Oreal Chief Digital Designer Robert Beredo discussed how they are using chatbots in Facebook Messenger and beyond to help deepen their relationship with consumers. Glossy >>

Silvia Galfo, Revlon Global Brand President, shared how they are launching their "I Can. So I Did." brand campaign to motivate women to live boldly and spark candid conversations among their consumers. MarketWatch >>

Kraft Heinz brand Planters' mascot, Mr. Peanut, and relationship expert Dr. Ruth hosted a Valentine's Day advice session on Twitter, where they answered fan questions about love and relationships. Mobile Marketer >>

Dropbox Head of Social Media Susan Chang, INVISTA Senior Content Marketing Manager Jenny Wilburn, Voya Financial Social Media Communications Manager Caitlin Scanlon, Aetna Digital Communications Director Daryl Drabinsky, H&R Block Senior Marketing Manager of Social and Influence Marketing Lauren Cochran, Trend Micro Senior Social Media Manager Ingrid Kibler, Kohl's Department Stores Manager of Social Marketing Nate Koch, American Electric Power Principal Social Media Specialist Emerson Cunningham, and Papa John's Director of Social Media and Engagement Leah Schultz will be talking about their social media programs at SocialMedia.org's 48th Member Meeting next week in Los Angeles, CA. SocialMedia.org >>

Jeremy Thompson was recently promoted to Global Social Partnerships and Community Strategy lead at Under Armour. LinkedIn >>

Benefit Cosmetics is looking for an Influencer Marketing Coordinator to execute their strategic plan to grow brand awareness through cultivating relationships with influencers and manage their campaigns across social channels. (San Francisco, CA) Benefit Cosmetics Careers >>

Cinemark needs a Social Media Manager to develop and curate their branded social media content, drive customer engagement, and execute innovative campaigns for the brand. (Plano, TX) LinkedIn >>

Hilton Worldwide is looking for a Senior Manager of Social Media Programs to define the roadmap of their existing social media programs and make recommendations for improving and innovating them. (Addison, TX) Hilton Jobs >>

GUESS, Inc. is hiring a Retail Marketing Specialist to develop meaningful brand partnerships and build an integrated marketing calendar for their digital and social channels. (Los Angeles, CA) LinkedIn >>