The Shortlist: United Technologies Corporation, Hilton, IKEA, and more

Social Media Specialist Siobhan Murray shared how she and her team at United Technologies Corporation launched their Shorty Award-winning Aviation Day Campaign on Instagram to spotlight employees and drive engagement. Blog >>

Self Esteem Brands Senior Manager of Digital Strategy Christian Betancourt hosted 17 brands at last week’s Unofficial Unconference meeting for Twin Cities-are social media leaders to talk through working with influencers, social team structures and governance, executives on social media, and more. Blog >>

IKEA Media Project Manager Kerri Longarzo shared why they transitioned their print catalog to Pinterest and how it helped them better engage with and target DIYers and consumers interested in customization. Modern Retail >>

Diageo brand Smirnoff is spotlighting a network of LGBTQIA+ influencers for their Pride campaigns, including their "Welcome Home" campaign running across their social media channels and a pop-up activation in Manhattan. Marketing Dive >>

Kraft is looking to build social engagement and raise brand awareness by giving away samples of ranch dressing packaged in tubes labeled "salad frosting" as part of their #LieLikeAParent Twitter contest. MediaPost >>

Chipotle is donating proceeds from their product and merchandise sales on Instagram to The Trevor Project in honor of Pride Month. Mobile Marketer >>

Magen Murray was recently promoted to Social Media Manager at Ally Financial. LinkedIn >>

Daniel Imperiale recently joined Coty as Director of Global Digital for Calvin Klein Fragrances. LinkedIn >>

Hawaiian Airlines is hiring a Consumer and Content Marketing Director to lead all owned media channels, including email, social media, web content, and creative production fora North American, International, and Hawaiian audiences. (Honolulu, HI) Hawaiin Airlines >>

Hilton is looking for a Director of Social Media Strategy and Planning to maintain and grow their position as a social media leader in the travel industry and lead their paid media strategy and performance across social platforms. (McLean, VA) Hilton Careers >>

Synchrony needs an Associate Vice President of Social Media to manage the day-to-day execution and community management activities for their dedicated social media accounts. (Costa Mesa, CA) Synchrony Jobs >>

GUESS Inc. is hiring a Senior Director of Social Media to lead the social media strategy and portfolio of brands for Guess, Marciano, and G by Guess. (Los Angeles, CA) GUESS Jobs >>