The Shortlist: United Airlines, Taco Bell, JPMorgan Chase, and more

United Airlines Social Media Governance, Education, and Employee Advocacy Manager Jamie Rutter shared how they built out an internal influencer program that puts employee voices to the forefront. SocialMedia.org Blog >>

The J.M. Smucker Company Brand Manager for Sahale Snacks Avery Jukes, Dell Senior Director of Social Business Thom Lytle, Weber Shandwick Senior Vice President of Employee Engagement and Change Management Tai Wingfield, Cisco Senior Social Media and Talent Brand Manager Carmen Collins, Lenovo Director of Worldwide Social Media Marketing Kirsten Hamstra, Porter Novelli Vice President of Digital Strategy Rebeca Mueller, Wyndham Destinations Global Social Media Marketing Manager Ben Paston and Manager of Social Media Analytics, Insights, and Listening Ally Pippin, and Johns Hopkins All Children's Hospital Social Media Specialist Jenn Thai will be sharing insights into their social media programs this week at Ragan's Social Media Conference. Ragan >>

Chris Ebbeler, Director of Social Media and Community Engagement at Chili's, discussed how they're planning to use TikTok to attract younger customers and encourage their fans to engage with their brand story. Digiday >>

Taco Bell SVP of Brand Engagement Tracee Larocca explained how they’re partnering with TikTok to expand their viral content for their Triplelupa across the platform and in traditional TV ads. Marketing Dive >>

Kayla Roofe, Senior Social Media Manager at RE/MAX, discussed how social media plays a role in how their 130,000 real estate agents buy and sell property. Convince & Convert >>

Shanika Hillocks is now the Influencer Marketing and Consumer PR Manager at E. & J. Gallo Winery. LinkedIn >>

Katie Berry was recently promoted to Director of Agency Relations at U.S. Bank. LinkedIn >>

JPMorgan Chase is hiring a Social Media Associate for Corporate and Investment Bank to manage, monitor, and report on their social media channels and campaigns. (New York, NY) JPMorgan Chase Careers >>

Lyft is looking for a Director of Social Media to develop their social media strategies and ensure they connect to Lyft's overarching brand strategy. (San Francisco, CA) Lyft Careers >>

Micron Technology needs a Social Media Program Lead to define and execute their social media strategy across their social media channels. (San Jose, CA) Micron Jobs >>