The Shortlist: Unilever, Nestle, GE, and more

Honda Assistant Vice President of Marketing Susie Rossick shared the inspiration behind their #GrinchTakeover and how they executed the campaign for Happy Honda Days. Brandchannel >>

Unilever's EVP of Global Media, Luis Di Como, discussed their rules for influencer marketing and how they use it to build trust and credibility in their brand. WARC >>

Nestle ran a Q&A session with their Head Pastry Chef across social channels to encourage UGC and engagement for National Cookie Day. Food Dive >>

Hain Celestial brand Terra Chips turned their veggie chips into paints in a social campaign that delivered a 16x higher engagement rate for the brand on Instagram. Mobile Marketer >>

Stella Artois, Lego, Gap Inc. brand Athleta, Nike, Vans, Sephora, IBM, Citrix, and Staples were spotlighted for producing some of the best Instagram campaigns of 2018. Business2Community >>

Florida Power & Light recently joined SocialMedia.org. Their membership will be led by Social Media Channel Manager Nicole Benvenuto Gavigan. SocialMedia.org Members >>

Madison Wilson was recently hired as Senior Communications Manager for Internal and External Communications at GE. LinkedIn >>

Steelcase is hiring a Senior Digital Marketing Specialist to grow their business and build their Coalesse and Turnstone brands by reaching audiences across digital and social media channels. (Grand Rapids, MI) Steelcase Careers >>

JetBlue is looking for a Director of Corporate Communications to build a strategic, integrated communications program that shapes stories that resonate with their audience across social and communications platforms. (Long Island City, NY) PeopleClick >>

Foot Locker needs a Brand Planning and Media Director to spearhead their strategic and paid brand stories across traditional, social, and digital media channels. (New York, NY) Foot Locker Careers >>