The Shortlist: Trend Micro, KFC, Southwest Airlines, and more

Trend Micro Head of Global Social Media Ingrid Kibler shared how she and her team worked to humanize their brand voice across their social media platforms. Blog >>

KFC is celebrating Valentine's Day with a Reddit contest encouraging fans to create Colonel- and fried chicken-inspired artwork for a chance to win a date-night package. Marketing Dive >>

Nike released their new 'Fight for Your Dream' series on IGTV to highlight inspiring stories of everyday athletes. Mobile Marketer >>

Dove, Gillette, Apple, Tide, Always, Airbnb, and Under Armour were spotlighted as brands that have effectively leveraged emotional storytelling across their social media channels. Business 2 Community >>

Southwest Airlines is running a storyteller competition where budding influencers who tag the brand in their travel stories can enter for a chance to win travel opportunities. Forbes >>

Beth Avant was recently promoted to Social Media Manager at Illumina. LinkedIn >>

AAA is hiring a Social Media Marketing Manager for the Auto Club Group to develop social media channel planning practices and support communication and business objectives. (Tampa, FL) AAA Careers >>

Wyndham Destinations is looking for a Social Media Analytics Manager to create listening queries and identify opportunities for engagement on branded and non-branded channels. (Orlando, FL) Wyndham Destinations Careers >>

Allianz Life Insurance Company needs a Social Media Manager for their TruChoice Financial brand to refine their social media strategy and execute, monitor, and report on their channels. (Woodstock, GA) LinkedIn >>