The Shortlist: Toyota, American Greetings, Exelon, and more

Toyota North America Social Media Manager Tyler Litchenberger shared how their corporate communications team developed their Toyota Untold podcast and promoted it across the company’s social channels to engage with their growing audience. SocialMedia.org Blog >>

American Greetings rejoined the SocialMedia.org community! Their membership will be led by Director of PR and Social Media Patrice Sadd-Molnar. SocialMedia.org Members >>

Kohl's Department Stores Chief Merchandising Officer Doug Howe discussed how they're partnering with Facebook and Instagram to source brands with strong social media presences to include in their in-store Beauty Checkout feature. Glossy >>

Jimmy John's launched a multichannel campaign with their new $3 sub across their digital and social channels, including their first AR Snapchat Lens with a mobile game. Mobile Marketer >>

Citi kicked off their integrated campaign, "The Moment," to bring awareness to their data that predicts the pay gap between men and women won’t close until 2227, which will include focused outreach on Instagram and Twitter with their campaign hashtag #ItsAboutTime. Marketing Dive >>

Bryan Fuell was recently promoted to Social Media Operations Lead at Under Armour. LinkedIn >>

Sue Fujimoto is now the Global Director of Social Strategy and Publishing at Ralph Lauren. LinkedIn >>

Hilton is hiring a Digital Media Manager to define, create, and deliver multi-channel marketing campaigns designed to drive business results. (McLean, VA) Hilton Jobs >>

Exelon needs a Social Media Manager to execute their social media advertising and manage their paid social media budget, vendors, and development funding. (Washington, D.C.) Exelon Jobs >>

Nielsen is looking for a Social Media Engagement Manager to elevate their social media presence through bold, proactive, imaginative engagement strategies and storytelling to drive reputation and revenue for their company. (Chicago, IL) Nielsen Jobs >>