The Shortlist: Starbucks, PepsiCo, Pfizer, and more

Reuben Arnold, EMEA Vice President of Marketing and Product for Starbucks, shared insights into why they're investing more in dark social and evolving their social media strategy to focus on private groups and accounts. Wersm >>

Crocs CMO Terence Reilly discussed how they leveraged user-generated content across their social channels to connect with Gen-Z consumers. Glossy >>

GE Senior Manager of Audience Development and Global Brand Marketing Nancy Briscoe, Nationwide Director of Enterprise Brand Social Media Dace de la Foret, Rackspace Social Media Strategist Frank Cerda, Under Armour Senior Director of Global Digital Content and Social Media Jack Daley, T-Mobile Digital Enterprise Marketing Director Tiffany Holland, Johnson & Johnson Director of Global Neutrogena Digital Transformation and Sustainability Edlynne Laryea, United States Postal Service Manager of Business Intelligence Mary Beth Levin, IKEA U.S. Media Project Manager Kerri Longarzo, American Express Director of Digital Media Acquisition Chris Marino, Samsung VP of Marketing and Business Development H.L. Ray, and Diageo Vice President of Smirnoff and Nurture Brands Portfolio Jay Sethi are sharing insights on their social media programs this week at Social Media Week NYC. Social Media Week >>

Bunmi Onibokun, PepsiCo Director of Analytics gave an inside look into how Tropicana partnered with Facebook for a video ad campaign on the platform that reached 38 million households. LinkedIn >>

Jessica Rau was recently promoted to Director of PR, Social, and Corporate Media Relations at Ace Hardware. LinkedIn >>

Jayme Meyer was promoted to Digital and Social Media Manager at ExxonMobil. LinkedIn >>

Pfizer is looking for a Consumer Marketing Director of Digital and Social for their IBRANCE brand to lead the digital strategies and tactics for patients and caregivers. (New York, NY) Pfizer Jobs >>

Raytheon needs a Manager of Digital and Social Media to execute integrated digital and social media marketing strategies alongside key stakeholders and develop social marketing campaigns for strategic programs. (Tucson, AZ) Raytheon Jobs >>

WeWork is looking for a Global Paid Social Director to lead and build a global, in-house paid social execution team across their regions. (New York, NY) LinkedIn >>

Self Esteem Brands needs a Paid Media Specialist to plan, execute, manage, and optimize digital paid media campaigns across paid search, paid social, and other digital partnerships. (St. Paul, MN) Self Esteem Brands Jobs >>