The Shortlist: Rust-Oleum, Nike, Samsung, and more

Rust-Oleum Senior Director of Integrated Communications Lisa Bialecki shared how she and her team got buy-in to transform their overall media strategy to focus more on social. SocialMedia.org Blog >>

T-Mobile, BlueCross BlueShield of Tennessee, The Ritz Carlton, Smirnoff Vodka, Brinker International, United States Postal Service, and more won social media awards at this year's Social Shake-Up Show. The Social Shake-Up >>

Nike launched a new Snapchat Lens allowing fans to try on and buy the U.S. women's national soccer team's jerseys ahead of the Women's World Cup. Fast Company >>

Lenovo, Arby's, AT&T, Unilever, Volkswagen of America, GE, Mastercard, adidas, Marriott International, Samsung, Heinz, The Hershey Company, The Kellogg Company, Chipotle, Meijer, Weber Shandwick, Budweiser, and more took away honors at The Shorty Awards last week. Shorty Awards >>

USAA Director of Social Business Strategy Bill Gerth, Sanofi Senior Director of Global Marketing Excellence and Multi-Channel Alyssa Fenoglio, Synchrony VP of Enterprise Social Media Nicole Flowers Johnson, Barclaycard US Vice President of Digital Community Jennifer Hitchens, Verizon Digital and Social Strategy Lead Ken Madrigal, Vitamin Shoppe Head of Content and Social Media Lisa Chudnofsky, Johnson & Johnson Global Digital Content Lab Editor-in-Chief Liz Ozaist, Goldman Sachs Global Co-Head of Brand and Content Strategy Amanda Rubin, Samsung Head of Digital Care Sandya Magge, Frito-Lay North America Vice President of Creative and Digital Chris Bellinger, AMC Theatres Social Media Care Manager Elizabeth Solomon, and Rogers Communications Digital Assist Strategy and Operations Danielle Kovac shared insights on their digital and social media programs at Khoros Engage NYC this week. Khoros Engage >>

Kirsten Hamstra was recently hired as the Director of Worldwide Social Marketing at Lenovo. LinkedIn >>

Samsung is looking for a Director of Social to lead a new digital go-to-market strategy from experience and content production through programming and curation. (New York, NY) Samsung Jobs >>

Bacardi is hiring a Senior Director of Digital and Social Marketing for their Grey Goose brand to build and execute their digital agenda while engaging commercial partners, spirit drinkers, influencers, and fellow employees. (Miami, FL) Bacardi Careers >>

Omni Hotels & Resorts needs a Director of Marketing to design, develop, and implement marketing campaign initiatives across channels that directly support their business goals. (Austin, TX) Omni Hotels Careers >>

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