The Shortlist: Phillips 66, Carl’s Jr., Revlon, and more

Phillips 66’s Kathleen O’Brien and Sarah Bolding shared how their team developed Conoco’s unique social media campaigns to target millenials. SocialMedia.org Blog >>

Nancy Nolan, Associate Director of Marketing Communications for Merck, explains how marketers at pharmaceutical brands can take advantage of Facebook as a platform. Econsultancy >>

Mini Brand Communications Department Head Patrick McKenna discusses their new “Tweet to Test Drive” Twitter effort and how it allows them to simplify the test drive experience for consumers. MediaPost >>

Anheuser Busch InBev launched “Brewers on Tap” IGTV campaign to reach out to and connect with craft beer lovers. Mobile Marketer >>

Carl’s Jr. kicked off their “Famous Stars, Eating Famous Stars” influencer campaign that seeks to expand their social reach and grow brand awareness with younger consumers. Marketing Dive >>

REI, Cheerios, Covergirl, and DSW were the first to use Pinterest’s new Promoted Carousel ads. REI Social Media Manager Jaclyn Ruckle shared how they received more engagement and higher click-through rates through the campaign. Marketing Land >>

Hasbro, Green Giant, and Kraft Heinz brand Planters launched social media campaigns to support Movember and increase awareness for men’s health. Brandchannel >>

Fortinet is looking for a Social Media Manager to support their global social media strategy, manage blog operations, enable employee social activation, and manage organic social promotion of customer, partner, and thought leadership activities. (Sunnyvale, CA) LinkedIn >>

2K needs a Global Director of Social Media Marketing to create and implement their social media strategy and measure and increase audience engagement across labels and platforms. (Novato, CA) 2K Careers >>

Safelite AutoGlass is looking for a Senior Social Media Strategist to leverage their social channels to bring the brand to life, help build brand awareness with consumers, and drive their direct response social programs. (Columbus, OH) Safelite AutoGlass Jobs >>