The Shortlist: Pfizer, Macy’s, WeWork, and more

Chad Parizman, Head of Social Media and Digital Communications at Pfizer, celebrated attending 17 SocialMedia.org Member Meetings and shared what keeps him coming back. SocialMedia.org Blog >>

Antoine Tyan, Associated Brand Director for P&G brand Pampers, discussed how they're using social media marketing to bolster their e-commerce goals. Gigabit Magazine >>

Jack in the Box recently launched an AR lens on Snapchat that urges customers to create virtual burgers with the chance to win a prize or see their creation added to the chain's official menu. Mobile Marketer >>

Macy's kicked off back-to-school promotions across TikTok and Snapchat that include shoppable commercials and a video-sharing challenge to engage with younger audiences. Marketing Dive >>

Nike, Visa, and Qatar Airways were spotlighted for how they engaged with their audiences by promoting the Women's World Cup on their social media channels. Business 2 Community >>

Dana Shank joined the Kellogg Company as their new Senior Director of Marketing Services. LinkedIn >>

Aurora Stromberg was recently hired as Hollister Co.'s new Social Media Lead. LinkedIn >>

Hilton is hiring a Director of Social Media, Media Strategy, and Planning who will be responsible for their paid media strategy and performance across their social media platforms. (McLean, VA) Hilton Careers >>

Bass Pro Shops needs a Head of Digital Marketing to set up, implement, and manage their digital marketing strategy and improve brand recognition across social media. (Springfield, MO) Bass Pro Jobs >>

WeWork is hiring a Director of Social Content to design, oversee, and implement a social media strategy across their corporate channels. (New York, NY) WeWork Careers >>