The Shortlist: Pepsi, The LEGO Group, EA, and more

TE Connectivity Social Media Manager Brynn Zech discussed the BtoB brand's partnership with 20th Century Fox and the creation of their "The Science Behind Science Fiction" video campaign. SocialMedia.org Blog >>

Hearsay Systems recognized American Family Insurance Field Social Media Administrator Josh Feyen, Social Media Specialist Jeff Frye, and Digital Experience Content Strategist Ashley Mortimer with the "Transforming the Enterprise" award for their singular focus on increasing agent adoption. Plus, Charles Schwab Marketing VP of Social Networking and Activation Amy Heiss, Managing Director of Social Networking Activation Stacey King, Senior Team Manager of Social Media Sean Carey, and Senior Manager Social Media Coaches Katie Leimkuehler, Katie Pfledderer, Jake Thompson, and Nia Copeland won the "Best Strategies for Driving Adoption" award. Hearsay Systems >>

Working with influential Twitch streamers, EA drove millions of downloads for their new title, Apex Legends. Forbes >>

The LEGO Group Global Social Media Innovation Lead Lea Sandell and Social Media Manager Jesse Grab took home the gold at this year's Shorty Awards for their partnership with Reddit's 10th Annual Secret Santa Gift Exchange. The Shorty Awards >>

Pepsi is focusing on Instagram for their "#Summergram" campaign, where special graphics and QR codes on bottles will launch Instagram Stories featuring Pepsi-branded augmented reality filters. Ad Age >>

Dunkin' Brands Senior Manager of Brand Stewardship Melanie Cohn, Verizon Senior Social and Digital Strategy Lead Kenneth Madrigal, and Newell Brands Director of Social Media & Public Relations Ashley Mowrey were all among Social Shake-Up's 2019 "Leader" award winners. The Social Shake-Up >>

Andrew Worob was recently hired as Guardian Life's Director of Social Media. LinkedIn >>

Jack Daley was recently promoted to VP of Global Media and Social at Under Armour. LinkedIn >>

Benjamin Moore is looking for a Social Media Manager to drive their organic social media marketing programs. (Montvale, NJ) Benjamin Moore >>

Passionate about social media strategy within retail? Tractor Supply Company is hiring a Social Media Manager. Tractor Supply Company Jobs >>

VF Corporation is hiring a Manager of Social Media to design and execute their strategy to help build the Lee brand audience and online engagement. (Greensboro, NC) Workday >>

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