The Shortlist: Penguin Random House, Chipotle, Panasonic, and more

Community NewsHexagon recently joined the SocialMedia.org community! Their membership will be led by Social Media Manager Mara Butts. SocialMedia.org Members >>

Penguin Random House Director of Social Media Strategy Rachel Krupitsky shared how they put together their first Halloween-related social media sweepstakes full of DIY content. SocialMedia.org Blog >>

Chipotle Mexican Grill launched an Instagram campaign that will drip out temporary codes for free burritos to drive mobile engagement with their younger audiences. Mobile Marketer >>

Dunkin' Brands Senior Brand Engagement Manager Melanie Cohn discussed trends, challenges, and opportunities for brands working with influencers on video content. eMarketer >>

Betsy Flaherty was recently promoted to Creative Enablement Manager at John Deere. LinkedIn >>

Emily Skopic is now the Lead Social Market Analyst at Highmark Health. LinkedIn >>

Panasonic is hiring a Senior Social Media Manager to develop, plan, and execute their social media editorial and content strategies across their U.S. social media channels. (Newark, NJ) Panasonic Careers >>

Sony Pictures Entertainment is looking for a Senior Manager of Influencer Social Media Marketing for their Funimation brand to shape their influencer marketing program in partnership with their key internal teams. (Los Angeles, CA) LinkedIn >>

Pearson Education needs a Senior Social Media Content Specialist to develop and manage their organic social media content to engage with their users, and a Social Media Moderation Analyst to develop their moderation strategy to respond effectively to their audience. (Columbia, MD)

Estee Lauder Companies is hiring an Executive Director of Global Integrated Communications and Influencer Marketing for their La Mer brand to oversee the development, deployment, and execution of their global communications strategy and lead their global influencer marketing strategy. (New York, NY) Estee Lauder Companies Careers >>