The Shortlist: Novartis, UnitedHealth Group, Wayfair, and more

Novartis Associate Director of Social Media Solutions Beverley Forrester shared how she and her team tackled and overhauled their social listening program to make a big impact across the company. SocialMedia.org Blog >> 

Claudine Patel, Vice President of Marketing at Mucinex, discussed their #BoringHero Instagram campaign, which features a series of social superhero illustrations and Instagram stickers encouraging Americans to embrace the heroism of staying home and being boring. PR Newswire >>

Restaurant Brands International brand Popeyes expanded their #LoveThatJingle social media contest nationwide to call on musicians impacted by COVID-19 to re-record the brand's jingle for the chance to be compensated and have their version incorporated into their media communications. Marketing Dive >>

For Cinco de Mayo, Patron held a virtual event on Instagram Live where 20 bartenders taught their audience how to make margaritas in their own home. Adrian Parker, Vice President of Global Marketing, explained how they promoted the event across their different social media channels. Digiday >> 

Kevin Cooper was recently brought on as Senior Manager of Social Media Intelligence at UnitedHealth Group's Optum. LinkedIn >>

Dominique Gillyard was promoted to Digital and Social Content Manager at Thales. LinkedIn >>

Brittany Combs is now Strategic Social Media Manager at Bass Pro Shops. LinkedIn >>

Siemens is hiring a Social Media Content Lead to manage and develop messaging for their social media channels. (Washington, D.C.) Siemens Jobs >>

Wayfair is looking for a Senior Associate of Organic Social Media to manage their brand social media channels and develop and execute high reaching social media campaigns. (Boston, MA) Wayfair Careers >>