The Shortlist: Nissan, DSW, Goldman Sachs, and more

Nissan North America Social Media Customer Experience Manager Mike Disser discussed how they revitalized their Surprise and Delight program to increase engagement with consumers across their channels. SocialMedia.org Blog >>

SocialMedia.org welcomed new members DSW and Ericsson into the community! Their memberships will be led by Social Media and Content Manager Maria Wollenburg and Head of Digital Marketing Jeepal Shah, respectively. SocialMedia.org Members >>

Bloomingdale's CMO and Executive Vice President Frank Berman shared how they created their in-store "Pride for All" social media activation to encourage user-generated content and urge inclusivity during Pride month. Marketing Dive >>

Gatorade Head of Consumer and Athlete Engagement Jill Abbott talked about their plans to debut an AR lens on Snapchat as part of their "video everywhere" strategy. The lens will immerse users in Gatorade’s current creative short film "Sisters in Sweat" to communicate the power of sport. Digiday >>

Michelob Ultra celebrated Father's Day with their #ULTRADad campaign that turned users' heartfelt tributes on Instagram into real postcards and sent them to their fathers along with a Drizly code for a free Michelob Ultra. Mobile Marketer >>

Danielle Rines was recently promoted to Global Digital and Editorial Content Manager at Reebok. LinkedIn >>

Chris Martin was hired as Regal Entertainment Group's new Digital Media Manager. LinkedIn >>

Alice Chen was recently brought on as Social Media Manager at Apple. LinkedIn >>

Goldman Sachs is looking for a Vice President of Social Media to lead social media efforts within the Brand and Content Strategy group and social media activities across Goldman Sachs globally. (New York, NY) Goldman Sachs Careers >>

Liberty Mutual Insurance is hiring a Director of Digital Marketing Strategy to lead social media, digital marketing, and paid media across the enterprise. (Boston, MA) Liberty Mutual Jobs >>

Party City needs a Director of Social Media and Digital Content to manage and execute their social strategy to meet their defined business goals. (Pleasanton, CA) LinkedIn >>