The Shortlist: MassMutual, General Motors, Big Lots, and more

MassMutual Social Media Paid Strategy Manager Josh Lake, Social Media Manager Kate Senie, and Head of Social Alex Silberman gave an inside look at their partnership with The Players' Tribune and how they're leveraging athletes' stories on social media. SocialMedia.org Blog >>

General Motors Global Head of Customer Engagement Rebecca Harris, USAA Director of Social Business Strategy Bill Gerth, Synchrony VP of Social Media Nicole Johnson, Ford Motor Company Digital and Social Communications Manager Sarah Holm, Sprint Senior Social Media Strategist Allison Fasching, Intuit Group Manager of Social and Community Mark Obee, and Cigna Global Social Media Manager Kristel Vite will be leading talks at Khoros Engage in Austin, Texas, September 9-11. Khoros Engage Speakers >>

Marissa Sharpless, Senior Manager of PR and Social Media at Focus Brands brand Cinnabon, shared how they built their social media program around storytelling. Social Pros Podcast >>

Wells Fargo, Bank of America, PNC Bank, Chase, Morgan Stanley, and HSBC were spotlighted for the different ways they've successfully engaged with their social media audiences as financial brands. The Financial Brand >>

Jeff Leitch is now the Media and Social Strategy Manager at Meijer. LinkedIn >>

Gena Kaufman was recently hired as Director of Social Media and Digital Brand at J.Crew. LinkedIn >>

Craig Willey joined Thermo Fisher Scientific as their new Social Media Marketing Specialist. LinkedIn >>

Estee Lauder is hiring an Executive Director of Social Media and Digital Design for their La Mer brand to support their global creative team in all aspects of their digital marketing and social media work. (New York, NY) Estee Lauder Careers >>

AbbVie needs an Associate Director of Social Media to set strategy for their corporate social media channels and advise on social media strategies and best practices. (Lake County, IL) AbbVie Jobs >>

McKesson is looking for a Senior Director of Content and Social Marketing Strategy to oversee the corporate brand story on their corporate social channels and their company blog. (Dallas, TX) McKesson Jobs >>

Big Lots is hiring a Senior Social Media Specialist to manage their paid social metrics across Facebook, Instagram, Twitter, and Pinterest, as well as to strategize around new and emerging platforms. (Columbus, OH) Big Lots Careers >>