The Shortlist: Lyft, Honda, Bayer, and more

Bette Ann Schlossberg, Director of Influencer Marketing at Lyft, shared how she develops meaningful campaigns and partnerships with their influencer network to create social change with a positive impact. Social Media Today >>

Infiniti Senior Manager of Interactive Marketing and Social Media Nick Sparacino discussed how they partnered with Critical Mass to create a lighthearted social media campaign around the “new normal” of commuting. Adweek >> 

GoPro launched their #HomePro social media challenge to encourage their users to make creative videos from home and share them on social media for a chance to win. Mobile Marketer >> 

Erin Bronner, Manager of Communications and Brand Experience at Bentley Motors, shared how they decided to launch their “How to with Bentley” video series across their social media channels to distract, entertain, and educate their audience. Forbes >> 

Honda shifted their marketing and social media activities and developed their “The Power of Something Greater” multichannel effort pledging to help communities and customers during the COVID-19 outbreak and inspire their audiences during these difficult times. Marketing Dive >>

Matteo Cerbino was brought on as Social Media Manager for Serta Simmons Bedding. LinkedIn >>

Sabrina Callahan was recently promoted to Senior Director of Brand and Social Marketing at Sam's Club. LinkedIn >>

Kira Wegler is now the Senior Social Media Manager at BMO Financial Group. LinkedIn >>

Bayer is hiring a Social Media Activation Lead to execute campaign launches, optimize their social media efforts, report on campaign performance, and strategize social media efforts in line with their brand objectives. (Whippany, NJ) Bayer Careers >>

Synopsys is looking for a Social Media and Digital Marketing Specialist to create a master implementation plan for their social media channels and lead their social media marketing efforts. (Dulles, VA) Synopsys Jobs >>