The Shortlist: Lenovo, Coca-Cola, Starbucks, and more

Lenovo Global Social Creative Lead Gavin O'Hara shared how he and his team found success incorporating authentic, unscripted unboxing videos into their social media program. SocialMedia.org Blog >>

Sarah Greenberg Sachs, Director of Coca-Cola Freestyle Marketing, discussed the details of their new #MakeYourMixContest where consumers can win $10,000 by submitting their most creative drink recipes. CNBC >>

Shell is celebrating their new fuel formulation by rolling out a national social media campaign — "Fuel for Thought" — to challenge consumers' preconceived notions about premium fuels. PR Newswire >>

Nordstrom EVP and President of their Product Group Jennifer Jackson Brown explained their influencer strategy and how the resulting partnerships have led to major success in connecting with their audience. Glossy >>

PlayStation, Amazon, CoverGirl, Airbnb, Dunkin Donuts, and Domino's Pizza were spotlighted by Hootsuite for their effective use of Twitter polls to boost engagement. Hootsuite >>

Leslie Silvernail was recently promoted to Operations Services Lead for Social Care at Starbucks. LinkedIn >>

Wyndham Destinations is looking for a Director of Social Media to lead their strategic vision across earned, owned, and paid social platforms for six of their corporate brands. (Orlando, FL) Wyndham Destinations Careers >>

Bath & Body Works needs a Marketing Strategy Manager for Social Media and PR to develop a broad range of marketing strategies, campaigns, and programs to launch new products and increase brand engagement. (Reynoldsburg, OH) L Brands Careers >>

Kingston Technology is hiring a Social Media and Digital Marketing specialist to develop and implement social media marketing and search engine optimization strategies for one of their regional teams. (Fountain Valley, CA) Kingston Careers >>