The Shortlist: Lay’s, Synchrony, Columbia Sportswear, and more

The Hartford recently joined the SocialMedia.org community! Their membership will be led by Social Media Marketing Director Patrick Parker. SocialMedia.org Members >>

Popeyes rolled out their “Fried Chicken ‘n Chill” social media campaign, which will share the brand’s Netflix account information with 1,000 participating Twitter followers. Marketing Dive >>

Lay's partnered with Snapchat to incorporate their snacks and products into Snapchat’s “Endless Summer” in-platform docuseries. Mobile Marketer >>

Guinness, Chipotle, and Reebok were featured as examples of how brands are effectively communicating with their audiences on Twitter amid the COVID-19 pandemic. Social Media Today >>

J T. Ramsay is now the Social Media Strategist at Lockheed Martin. LinkedIn >>

Nicole Flowers was recently promoted to Vice President of Enterprise Content Marketing and Social Media at Synchrony. LinkedIn >>

Disney brand 20th Century Fox is hiring a Director of Social Media and Content to oversee social media creative development and shape social media campaigns across their platforms. (Los Angeles, CA) Disney Careers >> 

Columbia Sportswear is looking for a Social Media Manager to develop seasonal and annual social media and content marketing plans that map back to their larger marketing objectives. (Portland, OR) Columbia Sportswear Jobs >>

Amgen needs a Senior Manager of Corporate Affairs and Social Media Story Teller to support their digital and social media strategy at the enterprise level and establish their brand voice across their social media channels. (Thousand Oaks, CA) Amgen Careers >>