The Shortlist: Kroger, Mastercard, Bayer, and more

The Kroger Company recently joined the SocialMedia.org community! Their membership will be led by Social Strategy Lead Curtis Midkiff. SocialMedia.org Members >> 

Aflac Vice President of Brand Marketing Valencia Mitchell discussed how they're executing their new “Not Alone” campaign across digital and social media to help consumers better understand their products and services, and how they can help them. MM&M >>

Kraft Heinz brand Oscar Mayer launched their #FrontYardCookout social media campaign to encourage their audiences to continue having barbecues while respecting social distancing guidelines. They committed to donating up to one-million meals to Feeding America when fans post their cookout setups on Twitter using the hashtag. Marketing Dive >>

Rob Robillard, VP of Integrated Beauty at Qurate Retail Group, shared how their QVC brand effectively engaged with their viewers through their #HostsAtHome and #HomeWithQ Instagram Live series. Glossy >>

Corley Stark was recently promoted to Director of Marketing for the Americas at Fossil. LinkedIn >> 

Lydia Smith is now a Digital and Social Marketing Manager at Mastercard. LinkedIn >>

David Hamlett was brought on as Director of Social Media and Digital Public Relations at Prudential Financial. LinkedIn >>

Bayer is hiring a Social Media Activation Lead to launch campaigns, generate digital media growth, forge new partnerships to help achieve brand goals across social media channels, and report on campaign performances. (Whippany, NJ) Bayer Careers >>

Merck needs an Associate Director of Social Media to develop and implement a global animal health social media strategy across their Animal Health business units. (Madison, NJ) Merck Jobs >>

Medtronic is looking for a Senior Digital Social Media Analyst to lead their digital and social media analytics and performance measurement efforts, which drive digital marketing and communications activities across their organization. (Minneapolis, MN) Medtronic Jobs >>