The Shortlist: Kohler, Cars.com, Nike, and more

Cars.com CMO Brooke Skinner Ricketts discussed how they drive a 40% chat-to-lead conversion rate through their Facebook channels. Mobile Marketer >>

Dr. Martens' Chief Product and Marketing Officer, Darren Campbell, shared how they are using social media channels to continue engaging with and growing their customer base. Marketing Week >>

Mini, Google, MGM Resorts, and Domino's were featured as the best digital, integrated, and social campaigns of 2018. Ad Age >>

Aislinn Campbell, Brand Manager at Mondelez, teased Cadbury's 2019 "Hunt the White Creme Egg" integrated campaign that will hack other companies' social media feeds. Campaign >>

Puma and Nike were recognized as two of the most-mentioned brands on Instagram in 2018. Mobile Marketer >>

Burger King, DICK'S Sporting Goods, Stella Artois, Qatar Airways, adidas, LG Global, Chipotle, Wendy's, Hyundai Worldwide, Nike, LEGO, Fiat, Apple, Harley-Davidson, Nationwide, Red Bull, Motorola U.S., and UPS were spotlighted for having 2018's most engaging brand content on social media. Adweek >>

Kohler recently joined the SocialMedia.org community. Their membership will be led by Social Media Communications Director Sanjay Teckchandani. SocialMedia.org Members >>

Verizon is looking for a Communications Director to execute communications plans across earned, owned, and corporate social channels to advance their narrative with their customer base. (Basking Ridge, NJ) Verizon Jobs >>

TripAdvisor is hiring a Social Media Manager to grow and manage their TripAdvisor Experiences and Viator social media channels. (San Francisco, CA) TripAdvisor Careers >>

Estee Lauder Companies needs a Director of Integrated Marketing for Travel Retail Worldwide to drive and implement digital marketing campaigns and increase their social media reach. (New York, NY) Estee Lauder Companies Careers >>