The Shortlist: Kimberly-Clark, Capital One, Verizon, and more

Union Bank, Kimberly-Clark, and Emory University recently joined the community! Their memberships will be led by Vice President of Social Media Jessica Holloway, Senior Global Consumer Engagement Excellence Leader Curt Clark, and Vice President of Enterprise Communications Doug Busk, respectively. Members >>

Logitech VP of Global Communications Krista Todd shared how they created an 'Instagrammable moment' with CES attendees that generated over 95,000 likes and 2,000 comments. PR Week >>

Seth Goldberg, Senior Director of Brand Marketing at, discussed their decision to create a social media war room to engage with their audience across their social channels during the Super Bowl instead of relying on a traditional TV ad. Adweek >>

Verizon Executive Director of Brand Management and Marketing Communications Deirdre Robinson talked about their recent campaign that tapped Generation Z activists for a social media campaign to draw attention to educational inequality. The 74 Million >>

Verizon, Kraft Heinz brand Planters, Bud Light, and PepsiCo were spotlighted as the brands who came out on top across digital and social channels for the Super Bowl. Marketing Land >>

Mark Merz was recently hired as Senior Director of Social Media for Cengage. LinkedIn >>

Kyle Blades joined Jacuzzi Group Worldwide as their new Director of Digital Marketing. LinkedIn >>

Campbell Soup Company is hiring a Corporate Media Relations Manager who will be responsible for conceiving and managing a variety of proactive media pitches, and a Manager of Digital Communications to develop their digital communications programs and support their online presence across social media channels. (Camden, NJ)

Kraft Heinz is looking for a Social Media Marketing Manager to lead social engagement and cross-brand opportunities, as well as social listening efforts. (Chicago, IL) Kraft Heinz Jobs >>

Capital One needs a Director of Brand Social Media, Content Engagement, Insights, and Data Analytics to develop internal measurement and reporting agendas across social platforms and manage the Brand Social Engagement Team's communications strategy. (McLean, VA) Capital One Jobs >>

Herbalife Nutrition is hiring a Senior Manager of Executive Social Communications to define and develop their social media strategy and coordinate social media content that builds meaningful connections with their audience. (Los Angeles, CA) Herbalife Nutrition Careers >>