The Shortlist: Johns Hopkins Medicine, Kohl’s, JetBlue, and more

Community NewsBlue Shield of California and Otis joined the community! Their memberships will be led by Social Media Content Manager Larry Sepe and Senior Social Media Manager Allison Langille, respectively. Members >>

Johns Hopkins Medicine Digital Marketing Specialist Joan Liu gave an inside look into their social media strategy in China. Blog >>

Elyse Altabet, Marketing Director for RB brand Mucinex, discussed how their TikTok Halloween marketing campaign, #TooSickToBeSick, helped them effectively engage with their audience. Digiday >>

Kohl's Department Stores launched their first AR window-shopping experience, "New Gifts at Every Turn," on Snapchat to promote their holiday products and create an immersive experience for mobile shoppers. Mobile Marketer >>

Jess Horwitz from UnitedHealthcare was recently promoted to Director of Digital Communications. LinkedIn >>

Stasa Cushman is now the Director of Corporate Communications for Life Insurance at AIG. LinkedIn >>

Emily Benner was recently brought on as Senior Manager of Brand Social Media for United Airlines. LinkedIn >>

Dyson is hiring a Director of Communications in the Americas to deploy long term communications narratives that support their brand evolution with an increasing focus on storytelling through a multi-channel format across traditional and social media. (Chicago, IL) Dyson Careers >>

Lennar Homes is looking for a Director of Social Media to develop, implement, and manage their social media marketing plan and maintain their social network accounts and communications strategies. (Austin, TX) Lennar Careers >>

JetBlue needs a Director of Corporate Communications to build their strategic communications program to share stories and messages that resonate with their key stakeholders across social, digital, and traditional media. (Long Island City, NY) JetBlue Careers >>