The Shortlist: H&R Block, Unilever, CarMax, and more

H&R Block Senior Marketing Manager of Social Media Lauren Cochran shared how she launched and expanded their employee advocacy program, Block Talkers. Blog >>

Humana's Product Marketing Strategy Lead, Carmyn Howe, and Senior Media Marketing Professional, Brenda Rick Smith, hosted's first Unofficial Unconference meeting of 2019 at their offices in Louisville — with social media leaders from Atria Senior Living, Brown-Forman, FirstGroup America, Fruit of the Loom, GE Appliances, Kindred Healthcare, Papa John's, U.S. Bank, and Vanderbilt University Medical Center attending. Blog >>

Christine Ngo Isaac, Brand Director at Moet & Chandon, discussed how they centralized their influencer marketing to take their program to the next level. The Drum >>

Unilever Marketing Director George Hamilton gave insights for the direction Tazo took in their new millennial-focused "Brew the Unexpected" campaign across digital and social channels. Adweek >>

Walmart and The Wonderful Company were the most mentioned brands in social media during the Golden Globes due to Walmart's famous cars ad — which was also viewed over six million times on YouTube — and the #FijiWaterGirl buzz. Marketing Dive >>

L'Oreal Paris debuted their new social media campaign #StopWaiting at the Golden Globes with branded messages from their celebrity spokeswomen across social media channels. Mobile Marketer >>

For #NationalRoastDay2019, Wendy's roasted audience members and brands using the hashtag on their Twitter channel. Inquisitr >>

Union Pacific recently joined the community. Their membership will be led by Senior Director of Digital and Social Media Tim McMahan. Members >>

Snap-on is hiring a Digital Media Communications Manager to manage their social media marketing campaigns and monitor and respond to online communities on their channels. (Kenosha, WI) Snap-on Careers >>

CarMax is looking for a Senior Consultant of Digital Marketing to develop and execute strategies to continue growing their digital and social marketing programs. (Richmond, VA) LinkedIn >>