The Shortlist: Hitachi Vantara, Acura, Ubisoft, and more

Hitachi Vantara Director of Global Social Media Chris Kim shared how he and his team built out their #DoubleBottomLine brand messaging to connect with their audience and differentiate themselves as a BtoB brand. SocialMedia.org Blog >>

Stephanie Mueller, Social Media Manager at American Family Insurance, discussed how they saw a 12.8-point lift in favorability and an 8.4-point lift in brand awareness through a mobile-optimized video and photo campaign across Instagram and Facebook. Instagram Business >>

Diageo brands Guinness and Baileys, Pernod Ricard brand Jameson, McDonald's, and M&Ms were spotlighted for their successful St. Patrick's Day-themed social media campaigns. Social Media Today >>

Coty Director of Digital Mark Pontrelli, Walmart Social Strategist Micah Laney, Cisco Social Media Strategist Lauren Brommer, and Dole Food Company Director of Corporate Communications Bil Goldfield will share insights on their successful social media branding strategies at the Social Media Strategies Summit next week in Anaheim, CA. Social Media Strategies Summit >>

Dior debuted their Instagram AR filter to let users try on virtual versions of their sunglasses and headbands during Paris Fashion Week. Mobile Marketer >>

Acura kicked off their #SuperHandling Instagram Challenge, where users can share videos of their basketball skills during March Madness. Marketing Dive >>

Samantha Toscano was recently hired as a Social Media and Editorial Content Manager at Victoria's Secret. LinkedIn >>

Devin Merullo was promoted to Director of Global Social Media for L'Oreal's Kiehl's brand. LinkedIn >>

Makenzi Roberts recently joined Solera, Inc. as a Social Media Manager. LinkedIn >>

Ubisoft is looking for a Social Media Support Supervisor to own their customer-facing support activity across their social support channels. (Morrisville, NC) Ubisoft Careers >>

The Wonderful Company is hiring a Senior Digital Marketing Manager to develop and manage their digital marketing efforts across social and digital channels. (Los Angeles, CA) The Wonderful Company Careers >>

Zaxby's Franchising LLC needs a Manager of Digital Marketing and PR Communications to develop and implement content, PR, and social media strategies. (Athens, GA) LinkedIn >>