The Shortlist: Hallmark, PepsiCo, CVS, and more

Hallmark CMO Lindsey Roy discussed how they're using social listening to evolve their brands and product lines. PR News Online >>

Nike used their social media channels to take a stand on social justice and condemn the death of George Floyd — and saw their social media engagements soar in response to their “Just don't do it!” statement. Yahoo Finance >>

PepsiCo brand Bubly is taking to social media with their #UnstoppablePride campaign — a virtual Pride parade launching across TikTok and Instagram Stories starting on June 4. Mobile Marketer >>

Anheuser-Busch InBev is teaming up with social ad platform Tiger Pistol to generate ads for and support their global network of small businesses who've been impacted by COVID-19. Marketing Dive >>

Heidi Cooley was recently promoted to Head of Global Marketing at Crocs. LinkedIn >>

Josh Martin is now the Senior Director for Brand Engagement at Buffalo Wild Wings. LinkedIn >>

Kristin Li was promoted to Head of Social Media for Engagement and Experiences at CVS Health. LinkedIn >>

Ralph Lauren is hiring a Director of Social Media Strategy to oversee, develop, and execute their social media strategies, global publishing, and activations across the business. (New York, NY) Ralph Lauren Careers >>

Synopsys needs a Public Relations and Social Media Manager to implement public relations and social media strategies for their largest business group and develop impactful campaigns across their social media channels. (Mountain View, CA) Synopsys Jobs >>

Micron Technology is looking for a Social Media Lead to define their social media strategy and increase awareness and preference for their brand. (San Jose, CA) LinkedIn >>