The Shortlist: Genworth, Samsung, Sephora, and more

Genworth CMO Janice Luvera and Social Media Manager Danielle Steel Bolt shared how they developed a video series to educate their audience through caregiver stories. SocialMedia.org Blog >>

IBM Social and Influencer Communications Lead of Global Markets Brandi Boatner, Airbnb Senior Communications Manager Liz Fusco, Coca-Cola Company Director of Coca-Cola Freestyle Marketing Sarah Greenberg Sachs, Southwest Airlines Senior Director of Communications Lisa Goode, Merck Associate Director of Global Communications Ashley Ryneska, Buffalo Wild Wings Director of Social Media Micah Hart, Arby’s Senior Director of Digital and Social Media Josh Martin, Dropbox Head of Social Media Susan Chang, Walmart Director of Digital Content Amber March, GoDaddy Social Media Manager Stacey DePolo, The Ritz-Carlton Hotel Company Senior Social Media Manager Laura Troy, Capital One Content Strategist Chris White, Xerox Head of Global Social Marketing Falynne Finagan, Emory University Vice President of Enterprise Communications Doug Busk, AT&T Senior Strategist of Digital Engagement, Social Media, and Technology Erik Larson, and Verizon Digital and Social Strategy Lead for Consumer Markets Ken Madrigal and Head of Social Media Engagement Operations Jason Hall will be speaking at The Social Shake-Up Show in Atlanta, May 6-8. The Social Shake-Up >>

Deborah Yeh, Chief Marketing Officer at Sephora, talked about their #SephoraSquad influencer ambassador program and how it’s helping them amplify the beauty community and expand the number of voices and perspectives they were using in their work. Glossy >>

SocialMedia.org is excited to announce Canon USA Senior Manager of Social Media and Web Operations Betty GiossiIntel Director of Global Social Media George Olexa, and USPS Manager of Digital Communications Nick Sucich as the first speakers for our upcoming Member Meeting in Philadelphia, July 16-17. They will be speaking on structuring teams for digital transformation, winning at events in an increasingly crowded space, and social business intelligence, respectively. SocialMedia.org Meetings >>

Samsung connected with their Gen Z audience through their “/make” YouTube series — which had 78% of viewers wanting more, and 17% saying they were more likely to buy a Samsung after watching. Mobile Marketer >>

L’Oreal Paris was spotlighted for building a successful relationship with their “beauty squad” influencer network who participate in new product development, publish “how-to” guides, and give tips across their platforms. Harvard Business Review >>

DISH Network is hiring a Social Media Community Lead responsible for building community and engaging with fans and followers, and a Social Media Content Lead responsible for building and maintaining social content across their social media channels. (Engelwood, CO)

GNC is hiring a Director of Media to develop and implement their multi-channel marketing strategy through innovative media planning, execution, and management. (Pittsburgh, PA) GNC Jobs >>

Sabre is looking for a Manager of Creative and Digital to plan and manage creative and digital projects across company channels. (Southlake, TX) Sabre Jobs >>

ServiceNow needs a Director of Social Media and Global Communications to lead and nurture a social media team responsible for developing and implementing their social media strategies and channel governance. (Santa Clara, CA) ServiceNow Jobs >>