The Shortlist: General Motors, Frito-Lay, Lenovo, and more

REV Group, Sam's Club, and General Motors recently joined the community! Their memberships will be led by Julie Nuernberg, Sabrina Callahan, and Stacy Vick, respectively. Members >>

Last week, held its 49th Member Meeting in Philadelphia with 133 social media leaders from 92 brands talking about the things that are most important to their work right now, with zero vendors present. Blog >>

Frito-Lay brand Lay's is bringing back the #SmileWithLays social media campaign in connection with their limited-run "smiles" packaging. The campaign will run across Instagram and Snapchat with a customized Snapchat filter for the duration of the run. Marketing Dive >>

Jennifer Hill, Social Media Manager for Kraft Heinz brand Corn Nuts, shared how they overhauled their strategy to grow their follower base and increase engagement — all without paid media. Social Media Today >>

Nissan North America, PepsiCo and their brand Naked Juice, Buffalo Wild Wings, and Hardees were spotlighted as Heartland brands finding success through influencer marketing campaigns and tactics. Forbes >>

Amy Halford was recently promoted to Global CMO at Self Esteem Brands. LinkedIn >>

Allison Holbrook was brought on as Senior Manager of Digital Media at Abercrombie & Fitch brand Hollister Co. LinkedIn >>

Lily O'Dare was recently hired as the Creative and Editorial Content Manager at Hyatt Hotels Corporation. LinkedIn >>

Lenovo is looking for a Paid Media and Analytics Manager to join their Worldwide Social Media Team and lead their global social media buying and planning strategy across their social channels. (Raleigh, NC) Lenovo Jobs >>

Estee Lauder is hiring a Director of Global Consumer Engagement and Social Media to lead the social media activities for their GLAMGLOW brand and drive brand awareness, engagement, and advocacy. (Los Angeles, CA) Estee Lauder Careers >>

J.Crew company Madewell needs a Director of Social Media to lead the development of their brand-focused social strategies and executions across their social media channels. (Brooklyn, NY) Madewell Careers >>

Volvo is looking for a Digital Retail Manager to manage digital performance improvements for their retailer website program. (Rockleigh, NJ) Volvo Jobs >>