The Shortlist: First Citizens Bank, Walmart, Apple, and more

Community NewsFirst Citizens Bank, CSL Behring, and H-E-B joined the SocialMedia.org community! Their memberships will be led by Senior Vice President of Marketing Jim Bacharach, Head of Global Digital Communications Piers Dickinson, and Director of Digital Marketing Giovanna Dimperio, respectively. SocialMedia.org Members >>

Cambia Health Solutions Director of Corporate Brand Communications Leslie Constans discussed finding success with their HealthChangers podcast and integrating it into their social media strategy. SocialMedia.org Blog >>

Tyler Tanaka, Senior Director of Digital, Loyalty, and Brand Marketing at Pilot Flying J, explained how they're leveraging Salesforce Marketing Cloud as a tool to help them better engage with customers on social media and construct broader social listening campaigns. Chain Store Age >>

Walmart Director of Brand Social Jodi Durkin talked about their new social strategy, which seeks to be more reactive in real-time and more conversational, and how they leveraged it to boost their app downloads. Digiday >>

Next week, ServiceNow Director of Social Media Chris Kim, Marriott International Vice President of Digital and Social Marketing Lynne DeRoche, Honeywell Global Social Media Lead Eric Ellis, Nu Skin Enterprises Director of Corporate Digital Communications Matt Serrao, Synchrony Vice President of Social Media Nicole Johnson, Con Edison Media Relations and Social Strategies Manager Sidney Alvarez, Farmers Insurance Social Media Program Manager Phil Long, HERE Technologies Global Marketing Manager Christo Mitov, Intuit Digital Innovation Lead Sandhya Simhan, and Kaiser Permanente Director of Social Media Vince Golla will be sharing inside looks into their social media programs at Board Meeting 52. SocialMedia.org Meetings >>

>Mathew Smith was recently promoted to Social Media Lead for Micro-Communities at lululemon. LinkedIn >>

John Dennis is now the Associate Director of Brand and Digital Communications at Vertex Pharmaceuticals. LinkedIn >>

Apple is looking for a Social Media Manager for Apple TV+ to conceive, implement, and measure social media marketing campaigns across their channels and develop partnerships that will help them achieve their business goals. (Culver City, CA) Apple Jobs >>

RE/MAX needs a Social Media Manager to develop content to reach their target customers, measure and track the success of current campaigns, and oversee creative designs for the channels. (Denver, CO) RE/MAX Jobs >>

Westgate Resorts is hiring a Social Media Manager to oversee the development of their social media strategy, guide their brand voice, and expand their digital presence through new platforms and partnerships. (Ocoee, FL) LinkedIn >>