The Shortlist: FedEx, Capital One, Kraft Heinz, and more

FedEx Manager of Social Media and Content Alex Shockey shared how her team developed their Made Possible By campaign to spotlight exceptional team members across the globe. Blog >>

Sue Serna, Global Social Media Lead at Cargill, discussed her top three social media governance tips for companies of any size. LinkedIn >>

Gap Inc. brand Banana Republic is releasing their "Color-Full" ad campaign for Black History Month that will spotlight artistic visionaries, dancer and director Jon Boogz and poet and screenwriter Chinaka Hodge, in three-minute video features across their social media channels. Marketing Dive >>

Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and L'Oreal brand Urban Decay are the first beauty brands to utilize Pinterest's new shoppable AR feature, which lets customers virtually try on the products and buy them in-app. Mobile Marketer >>

Hyundai was spotlighted for their Twitter and TikTok campaigns that feature comedians Robert Kelly, Tony Viveiros, and Rachel Dratch leading up to their "smaht pahk" Super Bowl ad. Ad Age >>

Christine Lynch was recently promoted to Senior Social Media Leader at Cambia Health Solutions. LinkedIn >>

Sherry Roper was promoted to Director of Enterprise Brand Social Media and Content Strategy at Capital One. LinkedIn >>

MetLife is hiring a Senior Content Strategist to drive their editorial strategy, planning, development, and execution across their website and brand social media channels. (New York, NY) MetLife Jobs >>

Darden is looking for a Social Media Manager to develop a vision that will bring their brands to life on social media, execute social strategies that tie to business connections, and maintain accurate reporting across their social media channels. (Orlando, FL) Darden Jobs >>

Corning Incorporated needs a Media and Influencer Engagement Programs Leader to develop and manage their influencer relations tools and develop content and campaigns that advance their influencer engagement initiatives. (Corning, NY) Corning Incorporated Jobs >>

The Kraft Heinz Company is hiring a Senior Analyst for Social Media Analytics to conduct social media conversation monitoring, analysis, and reporting. (Glenview, IL) LinkedIn >>