The Shortlist: Dropbox, Boston Scientific, Levi Strauss, and more

Susan Chang at Dropbox shared how she executed a successful onsite activation at the Outside Lands music festival using influencers and Instagram Stories. SocialMedia.org Blog >>

Taco Bell Global Brand Officer Marisa Thalberg, T-Mobile Executive Vice President of Marketing and Experience Nicholas Drake, Aetna Chief Marketing Officer Dave Edelman, Kraft Heinz Company Global Brand Officer Eduardo Luz, Procter & Gamble Vice President of North America Fabric Care Sundar Raman, Arby's Chief Marketing Officer Jim Taylor, Prudential Financial Vice President and Head of Creative Joe Volpicelli, Quicken Loans Chief Marketing Officer Casey Hurbis, and Mars Petcare Director of Marketing Melodie Bolin shared insights into their brand strategy on digital, social, and traditional media last week at the ANA Brand Masters Conference in San Diego. ANA >>

Jack in the Box Vice President of Marketing Communications Adrienne Ingoldt and A&W Vice President of Marketing Sarah Mueller shared how they've been able to successfully tie their brand mascots into their digital and social brand experiences. QSR Magazine >>

Post Consumer Brands partnered with Hostess to create snack-cake inspired cereals for National Cereal Day that they promoted through two 15-second videos across their social channels. Marketing Dive >>

Levi Strauss & Co. partnered with Pinterest to create personalized style boards that recommend apparel to users based on their activity on the platform. Mobile Marketer >>

Wendy's, Chipotle, and Denny's were spotlighted for their impressive brand impact on Twitter. Inc. >>

Valerie Petrey was recently hired as the Senior Social Media Marketing Manager at Crate and Barrel. LinkedIn >>

Boston Scientific is looking for two new roles to join their corporate social media team: A Senior Social Media Specialist to manage their corporate social channels and global employee advocacy program, and a Social Media Strategist to partner with stakeholders across the company on social media campaign strategies and performance. (Maple Grove, MN)

Chico's FAS is hiring a Director of PR and Social Media Marketing to create and implement their strategic PR vision and oversee corporate and brand social media communications. (Fort Myers, FL) Chico’s Jobs >>

Hilton needs a Senior Manager of Social Media Programs to define the roadmap for their enterprise social media programs and make improvements based on industry trends and supporting data. (Dallas, TX or McLean, VA) Hilton Careers >>