The Shortlist: Discovery, McDonald’s, Kohler, and more

Discovery Inc. Corporate Communications Manager Cici Ghattas shared how she took advantage of their diverse portfolio of brands to overhaul their corporate social channels. SocialMedia.org Blog >>

Elly Deutch Moody, Digital Communications Manager at McDonald’s Corporation, gave insights on how they are using their social channels to communicate with their audience on a global level. Social Geek Radio >>

L.L Bean, adidas, AT&T, Delta Air Lines, Chico’s, Johnson & Johnson, Arby’s, Ford Motor Company, Land Rover, MINI, Visa, PayPal, Applebee’s, Starbucks, Samsung, Hyatt, Meijer, Mastercard, Chevrolet, Walmart, LEGO, Coca-Cola, Frito Lay brand Ruffles, Kellogg Company brand Rice Krispies, Honda, and more are finalists for the 11th annual Shorty Awards. Adweek >>

Mondelez International brand Nilla Wafers’ 50th anniversary campaign made use of vertical video ads that ran across Facebook and Instagram and reached 11.9 million users. Marketing Dive >>

Southwest Airlines, Apple, Samsung, and Citibank were spotlighted for their customer service work on social media. Search Engine Journal >>

Tara Liggins was recently promoted to Assistant Vice President of Social and Influencer Marketing at L’Oreal brand Lancome. LinkedIn >>

Alyssa Cicero joined The Kraft Heinz Company as their new Social Media Manager. LinkedIn >>

Andrew Ronnfeldt was promoted to Digital Marketing Manager for Paid Social and Display at Sprint. LinkedIn >>

First Republic is looking for a Content Marketing Social Media Manager to strategize and execute the use of content for their various marketing goals. (San Francisco, CA) First Republic Careers >>

Kohler is hiring a Senior Communications Strategist for Hospitality and Real Estate Social Media to plan, coordinate, and create communications to achieve business goals and implement strategies across social media. (Kohler, WI) Kohler Careers >>

Ralph Lauren needs a Director of Social Strategy and Publishing to develop, support, and execute their social media strategies to grow their brand across digital platforms. (New York, NY) Ralph Lauren Careers >>