The Shortlist: Delaware North, Kroger, Wells Fargo, and more

Delaware North Senior Manager of Brand and Social Strategy Kerry Hassen celebrated attending 17 SocialMedia.org Member Meetings and shared some of the top insights she took away from her experiences. SocialMedia.org Blog >>

Kroger is running a shoppable campaign on TikTok for back-to-school season that allows users to purchase products in the app. They are the first brand to use that feature on the platform. Adweek >>

Levi Strauss & Co. Head of Sports Marketing Mark Foxton shared how they're partnering with athletes to become influencers for the brand across their social media channels. Marketing Dive >>

Ahead of National Potato Day, Frito-Lay brand Lay's ran a Twitter campaign that allowed followers to decide the fate of a potato named "Spud" via #SaveSpud and #SizzleSpud campaign hashtags. Mobile Marketer >>

Sarah Burke was recently promoted to Manager of Social Media and Content at Campbell Soup Company brand Campbell Snacks. LinkedIn >>

Melissa Flaherty is now the Senior Manager of Digital Marketing at Nestle Waters. LinkedIn >>

Align Technology is hiring an Associate Director of Paid Social to plan, implement, manage, and optimize data-driven campaigns across their social media platforms. (San Jose, CA) Align Jobs >>

Wells Fargo is looking for a Digital Marketing Consultant to build, launch, optimize, and report on paid social media campaigns for clients in both BtoB and BtoC sectors. (San Francisco, CA) Wells Fargo Jobs >>

LVMH brand Marc Jacobs is hiring a Senior Manager of Social Media to develop and implement global social media strategies across their social media channels. (New York, NY) LVMH Jobs >>

HP needs a Strategic and Social Media Communications Lead to develop thought leadership pillars and materials for executive communications across digital and social media. (Palo Alto, CA) HP Jobs >>